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  • Writer's pictureMagik Chance

Text Take Two: Testing Ideogram 1.0

Updated: Mar 2

AI Art. An image of a skyscraper-filled cityscape with a kaleidoscopic effect creating mirrored images of the buildings that meet in the center, above the word 'IDEOGRAM' in bold font.

Ideogram rocked the AI art world last year with its ability to put text in images. It's back again, but how well does it perform?

We look at three different tests to get an idea of how useful this AI art generator might be to you.

Test 1: Long Quotes

AI Art. Multiple instances of night sky scenes with various individuals under the stars, each accompanied by the quote 'Though my soul may set in darkness, it will rise in perfect light; I have loved the stars too fondly to be fearful of the night.' by Sarah Williams.


Image with the following quote: “Though my soul may set in darkness, it will rise in perfect light; I have loved the stars too fondly to be fearful of the night. ― Sarah Williams, Twilight Hours: A Legacy of Verse", illustration

This is one of my favorite quotes and is much longer than anything I would normally dare put into an image generator. I ran this prompt seven times for a total of 28 images. It never got it exactly right, but it got close: row two, column five replaced the semicolon with a period and quote.

This was a difficult task, however, and I am impressed by how well it did most of the time both on the words and the background images -- many of these would make amazing bookmarks!

If you would like to make something with long quotes, I'd still suggest creating a background and editing in the words yourself. That said, this is still great for getting ideas for the final image.

Test 2: Product Photography

AI Art. Four different promotional images for 'Rose of Venus' perfume, featuring elegant models holding the perfume bottle, with lush floral backgrounds enhancing the luxurious aesthetic of the brand.


beautiful fashion model woman holding up a perfume bottle that says "Rose of Venus", product photo, extravagant, luxury, photo

You'll notice the top two images are very different from the bottom two. This is because I had "magic prompt" on. Magic prompt work similar to ChatGPT and Dall-E 3: it attempts to create a better prompt based on your intentions rather than exact words. This prompt can be found in the image's information.

Don't worry, if you'd like you can turn magic prompt off. By default there are two default prompt images and two magic prompt images. I found the results interesting, but the two with my prompt alone were much closer to what I envisioned.

I ran versions of this prompt several times. Ideogram got the label right roughly half the time with the magic prompt image being more likely to have the words correct. This may be due to the wording perfume bottle labeled "Rose of Venus." which both prompts used here.

Here are the two magic prompt versions:

A stunning, extravagant photo of a fashion model wearing a sophisticated, elegant dress. She stands in a luxurious setting with gold accents, holding a glass perfume bottle labeled "Rose of Venus." The perfume bottle is adorned with intricate detailing and has a rose on top. The model's expression radiates confidence and sophistication, encapsulating the essence of luxury and indulgence., photo

A stunning and extravagant photo of a fashion model holding a luxurious perfume bottle labeled "Rose of Venus." The model is dressed in an elegant, form-fitting gown with a cascade of rose-colored feathers, exuding sophistication and luxury. The background is a blend of soft pink and gold tones, with a subtle rose pattern. The perfume bottle's design is exquisite, adorned with delicate roses and a golden cap. The overall ambiance of the photo is opulent and romantic, capturing the essence of luxury and elegance., photo

Test 3: Business Logo

AI Art. A collection of images displaying the 'Rose of Venus' perfume brand, showcasing the perfume bottle with elegant designs, the brand's logo, and vibrant roses to highlight the floral theme.

I asked for "a logo for the perfume brand "Rose of Venus", photo"

I should have taken off the "photo" option, but it worked out in this case because I really wanted to test the magic prompt more. The magic prompt keyed into my meaning rather than my exact input with the regular prompt images being more like product photos than logos.

I was blown away by the first logo above. These four are just the magic prompt images.

Here are the four magic prompts:

An elegant and captivating photo of the "Rose of Venus" perfume brand logo. The logo features a sophisticated, stylized rose with delicate petals and a drop of perfume at its center. The brand name is written in elegant, cursive script, giving it a timeless and luxurious feel. The background is a soft, velvety black, complementing the gold accents in the logo design. The overall effect is a refined and sensual aesthetic, perfect for enticing perfume enthusiasts., photo

A stunning photo of a luxurious perfume logo for "Rose of Venus". The logo features a stylized image of Venus, the Roman goddess of love and beauty, surrounded by roses, symbolizing romance and elegance. The background has a subtle gradient of pink and gold, reflecting the perfume's sensual and sophisticated theme. The overall ambiance of the image is glamorous and inviting, making it perfect for a high-end perfume brand., photo

A captivating photo of a luxurious perfume bottle, representing the brand "Rose of Venus". The bottle is adorned with intricate gold patterns and features a delicate rose flower encased in clear, sparkling crystals. The backdrop is a soft, romantic pink gradient, reminiscent of a sunset over the Venetian skyline. The overall aesthetic exudes elegance, sophistication, and a sense of timeless allure., photo

A stunning photo of the elegant perfume brand logo, "Rose of Venus." The logo features a beautifully illustrated Venus flytrap with a delicate rose in its jaws, symbolizing the allure and sensuality of the fragrance. The background is a soft blend of pink and purple, creating a romantic atmosphere. The overall presentation exudes luxury and sophistication, perfect for a high-end perfume brand., photo


Ideogram is definitely not perfect yet but it is getting closer. The more words you attempt, the more tries it will inevitably take you to get the image you desire. Thankfully, Ideogram gives you 25 prompt (100 images) a day for free.

I am very surprised by how much the magic prompt feature makes it feel like ChatGPT / Dall-E 3. I think this could help a number of people, both to get an image closer to what they desire and to learn and hone in on Ideogram's exact prompting style.

I will need to do more testing myself but I'm pleased with the logos and the illustrations. While it might not be able to handle huge quotes yet, I think it still may be very useful for conceptualizing products and logos and possibly creating images for print-on-demand style products.

How do you think Ideogram did? Will you be adding it to your AI art roster?

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